This feels less like launching something new and more like naming something that has been forming for years, through conversations, personal reflection, burnout, coaching sessions, retreats, and countless moments where people around me needed space to think.

Purpose tends to show up later, not first. It emerges as you pay attention and follow a few threads far enough to see what they’re made of.

Over time, all those things build up, they form into what I call ‘my life’, and everything starts to feel heavy. Now I’m on autopilot. I start to say things like, This is my life. It is what it is. And then one day I wake up, and years have passed by, and I feel like I’ve been a passenger.